Influencer Marketing is a branch of social media marketing that involves endorsements and promotions of services or products from influencers. Influencers are individuals who have a good number of social media followers and are known as experts in the given niche and are able to influence decisions of the social media users.
Influencer marketing works amazingly because of the great amount of trust the audience has with these particular social media influencers. The reviews and recommendations by these influencers work wonders for brands and help drive sales, increase follower engagement and recommendations from them serve as a form of social proof to your brand’s potential customers.
As an influencer marketing agency have Influencers & Celebrities pan – India, from micro-influencers to celebrities, we have individuals specialized in various categories to cater to your niche.
Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
* Guarantees online social media coverage with the help of influencers and celebrities.
* Connects to a wider market.
* Drive conversions.
* Enhances brand awareness.
* Forms a reference group appeal.
* Builds brand credibility and trust.
* Helps people understand the product/service on every level.
From micro-influencers to well-established celebrities, we have content creators/influencers from all categories to suit your niche.
Tier 1: Celebrities & Visionaries – This category has a massive reach compared to the other categories. Most brands look up to reaching out to the A-listed audience category along with the generic audience and these influencers are the perfect fit in that case.
Tier 2: Independent Voice & Thought Leaders- People who make a living from/are known for their personal brand belong to this category. This category involves people who have strong communication with their audiences and thus helps the brands reach out to their target group with strong campaigns.
Tier 3: Peer Influencers- A typical peer influencer will have a minimum of 1000+ connections. If the brand is looking out to reach a set of 10-15 influencers, this set is the one.
Tier 4: Up-and-comers – This set is not just the influencer but also the consumer. When it comes to product reviews on various platforms, this category is useful as they provide unabashed reviews on products and services.
Our content creators, influencers and marketing experts create unique content and devise a comprehensive influencer marketing strategy to utilize the trusted relationship between influencers and their followers to position your product superior. In this way, we help brands increase brand awareness, generate leads and sales via Influencer Marketing.