LinkedIn ads are a form of advertising that allows businesses to promote their products, services, job opportunities, or content on the LinkedIn platform. LinkedIn offers a variety of ad formats and targeting options to help businesses reach their desired audience and achieve their marketing objectives.
Sponsored Content: Sponsored content appears in the LinkedIn feed alongside organic posts. These ads can include text, images, videos, and carousel formats. Sponsored content allows businesses to amplify their content, such as blog posts, articles, videos, and other relevant resources, to a wider professional audience.
Sponsored InMail: Sponsored InMail allows businesses to send personalized messages directly to LinkedIn members’ inboxes. These messages can include text, images, and call-to-action buttons. Sponsored InMail is an effective way to deliver targeted messages, such as event invitations, product promotions, or personalized offers, to LinkedIn members.
Text Ads: Text ads are small, text-based ads that appear on the side or top of LinkedIn pages. They typically consist of a headline, brief description, and a destination URL. Text ads are cost-effective and can be used to drive traffic to a website, promote a landing page, or generate leads.
Dynamic Ads: Dynamic ads are personalized ads that are tailored to individual LinkedIn members based on their profile data. They can include the member’s profile picture, name, job title, and other relevant information. Dynamic ads are highly personalized and can be effective for driving engagement, promoting job opportunities, or attracting event registrations.
Display Ads: Display ads are visually engaging banner ads that can be placed on various sections of LinkedIn, such as the homepage, profile pages, and LinkedIn Groups. They can include images, text, and a destination URL. Display ads are suitable for creating brand awareness, promoting products or services, or driving traffic to a website.
LinkedIn also offers various targeting options to help businesses reach their desired audience. These include targeting based on criteria such as location, industry, job title, company size, seniority level, skills, and more. These targeting capabilities allow businesses to reach professionals who are most likely to be interested in their offerings.
Overall, LinkedIn ads provide businesses with a powerful platform to reach a professional audience, promote their brand, generate leads, and achieve their marketing objectives in a business-to-business (B2B) and professional services context.
Our research shows that after a brand’s ads are seen on the LinkedIn platform:
50% of respondents view the brand as higher quality
92% say it appears more professional
74% say it is more intelligent
59% say it is more respectable