Personalization is the process of customizing your content based on your customer’s needs. It simply means that you put the right content for the right customers at the right time and the right place.
In recent few years, personalization has become a trend that more and more brands are catching on. It’s a great way to create brand connect with the customers as it can prove to be very relatable to the customers. In fact, the trend is on fire to an extent that customers are now demanding personalized content.
How brands have been leveraging personalization
Amazon:
For years, Amazon has provided personalized experiences for its customers. Their efforts can be seen through individual emails, personalized offers, alerts and other promotions based on a user’s purchase history and other information. They also provide personalized on-site content in the form of ‘Users also bought’ option and many more.
Spotify:
Spotify is another great example of creating personalized content. They not only provide users with customized playlists based on their interest but also send emails which gives them insights into their listening habits.
There are many other brands that are leveraging on content to create personalized emails, SMS, social posts etc. Many Digital Marketing service providers provide customized marketing solutions to brands in order to bring new customer targeting strategies.
Here’s how you can leverage personalization for your marketing efforts
The first most fundamental thing is to know your customers. You can segment and target customers based on stored data like :
You will need to dive into some heavy analytics to get your stats and segments in place
Once you know your customers, it’s time to create your online marketing services strategy. This is basically your digital marketing plan as to what you are going to target the customer with, through what mediums and at what time. This is the most crucial step and requires expertise. If you are someone that struggles with this then you can take help from Online Marketing Services that are provided by various Digital Marketing agencies. It’s better to look for expertise than create a failing plan right?
There are so many digital marketing solutions at your feet today that have changed the dynamics of marketing altogether. Some of the most helpful tools include:
If you wish to make the most of your targeted campaign then it’s highly advisable to utilize the above digital marketing services in your plan.
We can safely say that customers today relate and follow the brands that cater to their needs and wants. Millennials and Gen Z especially demand this kind of content to an extent that they are ready to be brand loyal. Hence, companies need to innovate newer strategies with available tools to create personalized user experience. This will prove to help a brand in the long term.
