It’s been more than two years that the market of Real Estate has been facing tumultuous times right after the decision of demonetization that led one thing to the other. And as we were all recovering from the burns of the same, there was an introduction of GST regulations followed by the implementation of the RERA that not only confused the buyer and the investor community but also left the real estate developers in lurch as many of them had failed to adhere to the compliances and buyers needed more clarity from the government authorities as well as from the builder lobby on the new rules and regulations.
And amidst all this chaos and the major developments in the fraternity, it was the overall market that was affected and it took a lot of time and efforts to embrace the change with open arms understanding that changes implemented are for the betterment of both the parties, customers as well as the developers.
And with the factors of authenticity and transparent dealings coming into the picture after RERA, there has been an added burden on the developers to give an edge to their sales and marketing efforts to give the required push and impetus to their targets of higher sales and profits and curate a distinctive identity in the market as well in the minds of their existing and prospective customers.
Hence, along with the use of traditional marketing and promotional media such as print advertisements, television commercials, PR, hoardings, and signage’s at the prominent locations of the target market, it has become equally important to have a dedicated budget for Real Estate Digital Marketing as each and every customer is hooked on his mobile phones, tablets, and computer systems taking care of personal and professional tasks. Right from booking holidays online to ordering food and groceries; everything is just at the few taps and hits of fingertips.
So when your target customer is online 24/7, why not reach him on the same platform promoting your real estate offerings. There are genuine and authentic digital marketing experts that offer solutions especially planned and curated for the real estate industry using the digital mediums such as Google banner ads and ad words, SEO, SEM, E-mail Marketing, Facebook promotions, Instagram promotions, Linked In promotions, and, showcasing your project on the various real estate property portals amongst others.
Real Estate Marketing on the digital medium and platform is a huge opportunity to tap NRI markets as well and the prospects for the same are getting multiplied every single day with the modern and technological advancements. Now all you need is a strong back and support of a digital marketing expert who dedicatedly knows and understands the intricacies of the digital media and assures you the best return on your investment on the digital marketing and promotional spends.
